Showing posts with label advertisements. Show all posts
Showing posts with label advertisements. Show all posts

Thursday, April 5, 2007

Nike Cricket TV Commercial

I am not a cricket fan but I just loved this one. It is the first time Nike has ventured into cricket advertisement. The advertisement is produced by Nike India which I think is also a first(previously all Nike advertisements were international ads).The video above is the full version of the 126 second ad, the one on television is an edited slimmer version.
The ad creates a cocktail of crazy cricket fans and chaotic traffic situations in India, both a very common sight for any Indian. The background music is awesome and the execution is almost flawless although I feel there was no need of the Cricket Stars(very sparingly used though).
A must watch!

Wednesday, April 4, 2007

Cool Commercials

We all know that the quality of programing on Indian television is deteriorating at an alarming rate. The idiot box for the past few years has been hijacked by this huge number of indistinguishable and regressive daily soaps.
The only silver lining in all these years of television is the tremendous growth that has taken place in the advertising industry. In terms of creativity, production, reach, budget the growth has been phenomenal. There have been brands like Hutch and Pidilite(of Fevicol fame) which have received a cult status with some memorable advertisements.

So to salute the creators for their effort, I will be posting here some of the groovy commercials running on Indian television and some glorious old classic stuff.