Thursday, April 5, 2007

Nike Cricket TV Commercial

I am not a cricket fan but I just loved this one. It is the first time Nike has ventured into cricket advertisement. The advertisement is produced by Nike India which I think is also a first(previously all Nike advertisements were international ads).The video above is the full version of the 126 second ad, the one on television is an edited slimmer version.
The ad creates a cocktail of crazy cricket fans and chaotic traffic situations in India, both a very common sight for any Indian. The background music is awesome and the execution is almost flawless although I feel there was no need of the Cricket Stars(very sparingly used though).
A must watch!

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